On any given day, a motion graphic artist will complete a number of tasks, including: Because many tasks will involve working in a team environment, motion graphic artists/designers must have great interpersonal skills, as well as the ability to take criticism and make changes based on feedback from clients and co-workers. While a particular animation might be a personal favorite, it is important that motion graphic artists create videos that are first good-looking and support a company’s brand or intent, but also draw the attention and keep the interest of the intended audience. Depending on the phase during the creative process, a motion graphic artist might conceptualize, create a storyboard, determine how typography will be used, keyframe an object, and perform edits. Knowledge of a variety of software and computer-based design tools is imperative to work in this field, as is the need to keep up-to-date with advancements in the industry. Motion graphic artists have a strong background in graphic design, but can also come from fields like filmmaking and video game design. And, while the final outcome of a project is dependent upon the designer, software trends are defining what is used, and when.Ī motion graphics artist takes his or her creative talents and artistic abilities and creates moving words, logos, text, and numbers on a screen during a TV show, film, commercial, or other media presentation. Motion, and MaxonCinema4D, and MoGraph are all software programs that leading designers use to create and modify graphics and create motion. Adobe After Effects, Photoshop (for film), Final Cut Pro, Apple Inc. The popularity of motion graphics as an art form is due to vast improvements that have been made to computer programs for the film and video industry over the past decade. Examples may include the opening storyline of the movie Star Wars, or the spinning logos of some television channels. For instance, mixing text and motion to express an idea or concept using video animation. Designers are typically trained in traditional graphic design, but have learned to incorporate elements of sound, space, and time into their design repertoire.
Motion graphics design is a subset of graphic design, taken to the next level, in that designers adopt graphic design principles in video and film production and apply animation techniques. While many forms of experimental animation might be called motion graphics, this field is unique because of the commercial application of animation and effects on film, TV, and video. Usually displayed by electronic media technology, like audio and video recordings, slide presentations, CD-ROM, multimedia presentations, and online content, motion graphics can also be displayed through manual powered technology, such as a phenakistoscope (one of the first forms of motion graphics), thaumatrope (a popular toy in the 1900’s), zoetrope (a pre-film animation device), flip book (a series of paper pages that gradually change from one page to the next), and more. They are typically combined with audio when used in multimedia presentations. Motion graphics are bits of digital animation which work together to create the illusion of motion.
0 kommentar(er)
